Widnes mum creates app to 'change the lives of overwhelmed parents'

Chloe Pierce has created a brain dump app for parents to try and combat burnout <i>(Image: Supplied)</i>
Chloe Pierce has created a brain dump app for parents to try and combat burnout (Image: Supplied)
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A WIDNES mum has created a 'brain dump' app to help share the family life workload between both parents and combat burnout.

Chloe Pierce, a business owner and mum-of-four, has just launched Ebenant with the hope it will "change the lives of overwhelmed parents".

The 30-year-old has spent months building the app, which acts as a brain dump for busy parents to allow them to organise their workload and tasks, and when needed offload some of their daily jobs onto the other parent in an efficient and interactive way.

Initially the idea for the app came from a very personal place, Chloe told the Runcorn and Widnes World.

She said: "I was 19 and my husband was 17 when we had our first child and I did not have a clue what I was getting myself into.

"I thought we were a team but he didn't quite get it the same way I did and I felt like I was on my own.

"We have four kids now and the issues are still there now."

Chloe, like many mums, referred to feeling like the default parent, with her contact number being the first the school calls if there is a problem and the to-do list for the children being predominantly down to her to organise and deal with.

She continued: "When I was first pregnant with my daughter, I felt very supported by the doctors and midwives and then when I had the baby, it felt like I was on my own and it is very lonely — this is when post-partum strikes with a lot of mums.

"I wanted to create something that partners can understand, I want to bridge the gap between parents.

On the main page of the app, built using AI, there is a 'brain dump' page, Chloe explained, which allows a parent to write in everything they feel they may need to remember from that day or week.

Chloe Pierce has created a brain dump app for parents to try and combat burnout (Image: Supplied)

The AI element of the app then unpacks the message and sorts this by priority, ordering a list into more and less urgent tasks.

There is then a partner app linked to this that a partner can access which shares this page of tasks and allows both parents to tick off things on the list as they have been done - with both being notified through the app as and when this happens.

Chloe added: "There is also a crisis mode button. This can be pressed and will alert the other parent immediately. It clears the tasks from that parent's list who pressed it and immediately transfers them onto the other parent's to-do list.

"The idea is to take the mental load away from that parent."

The app Ebenant is named after the way Chloe's three-year-old son used to pronounce the word 'elephant'.

She said: "It stuck with me because elephant's carry massive loads, fiercely protect their herd, and never forget, which is exactly what modern mums are expected to do every single day.

"​The invisible mental load of running a family: school forms, washing, meal planning, appointments is causing a silent burnout crisis."

Other elements of the app include a partner being able to track the hormonal changes of their partner throughout the days, weeks and months.

Speaking on how the app has benefited her own relationship, Chloe, who also runs her own cleaning business PS Keep It Clean, added: "My husband Mark was really excited to use it. He works late shifts and I work all day so we are passing ships.

"I will speak to Ebby throughout the day and he will check off things he has done from the tasks I have put on that need doing.

"Communication between has opened up a lot better and we don't bicker as much."

The app is now available to download off the website ebenant.co.uk

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