CREATIVE Capital, which has headquarters in Runcorn, has made a high profile appointment by hiring Vince Tovey as a director.

The company provide short-term finance to small and medium-sized enterprises (SMEs), and have awarded more than £100 million of funding to more than 250 businesses since launching in 2010.

This is to help them capitalise on growth opportunities such as winning contracts, orders, international deals or seasonal peaks in demand.

Tovey joins the team with 30 years of experience across organisations including HSBC International Trade Services, Aldermore Bank and Ultimate Finance Group.

His appointment follows Creative Capital’s recent £3.5 million deal with Conister Bank, which enables them to meet increasing demand for its services from importers, wholesalers, manufacturers and construction SMEs.

Sam Forshaw, Sales and Marketing Director at Creative Capital, said: “Vince is a highly experienced and well-respected figure in this space and it’s fantastic to have someone of his calibre join our established team.

“Flexible, short-term financial support is a lifeline to SMEs that may have been turned down by traditional lenders.

“We can look at a deal individually and make a rapid decision based on the strength of a business and the quality of the specific opportunity.

“Our focus is to ensure smaller companies can access a broad range of financial tools to facilitate growth, and Vince will play a key role in this thanks to his expert knowledge and contacts.”

Vince Tovey also added: “I am thrilled to be part of this innovative, nimble organisation which has a clear understanding of what SMEs require and will move heaven and earth to help them achieve their business goals.

“We’re all aware of the impact uncertainty is having on small and micro-SMEs, particularly those that rely on imports and exports from the EU, which means many need that extra bit of support.

“It is a pleasure to be working with a team that is so focused on helping provide certainty around funding and unlocking growth for ambitious organisations.”

Creative Capital is a national business which employs staff in the north west.