AN online service based in Runcorn is changing the way sport is coached.

Better Sports Coach is a resource for sports education, informal learning and continued personal development with offices and a production studio in The Heath business park.

The platform provides a cost effective and convenient way to access world renowned expertise through a video library of sports coaching, sports science and health and fitness information.

Managing director, Keith Brady,said: "As a qualified sports scientist and coach myself, I wanted to provide a unique and innovative learning platform in sport that was cost effective, convenient and delivered expertise and learning more in line with how the people consume their information these days.

"The idea was born out of the frustration of having to buy endless books, attend numerous conferences and seminars, and search endlessly online for relevant and expert information, all of which proved costly, time consuming and at times involved travel and overnight accommodation."

The Better Sports Coach team includes script editors, videographers, video editors, and a graphics department, all of which combine to produce video content for the website.

With interest already coming in from countries around the globe, the management team, Keith Brady and Warrington-based George Betts, are excited about the future expansion of the business.

For more information visit the website.