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Foxy Bingo extend Super League partnership
8:41am Friday 28th February 2014 in Sport
Foxy Bingo has agreed an extended partnership with the First Utility Super League that will see them remain as the competition’s official bingo partner until the end of the 2015 season.
Foxy Bingo enjoyed a successful first season which helped the brand raise its profile and engage with Rugby League fans throughout 2013.
The top UK’s online bingo site has launched its two year partnership extension with the Foxy Bingo Crossbar Challenge which sees Super League players Kevin Sinfield, Ryan Bailey and Rangi Chase take on Manchester United’s Ryan Giggs, Darren Fletcher and Chris Smalling – all coached by Foxy himself.
View the video here http://bit.ly/RFLFoxy Super League Commercial Director James Mercer said: “I am delighted that Foxy Bingo have agreed to extend their very successful association with the Super League. We look forward to working closely with them and to developing the partnership over the coming year.”
Golan Shaked, Group Director of Casino & Games at bwin.party said: “We are delighted to be a partner of Super League for a second season after what was a very successful first year of the sponsorship.
“Foxy Bingo is the top UK bingo site, spreading the fun and thrill of winning across the nation and these attributes fit perfectly with Rugby League.
“The partnership will be a cornerstone of our campaign to directly engage the Foxy brand with the players who make it such a thriving online bingo community. Game On!”
Over the next two years Foxy Bingo will offer wider support to the community, focused around showcasing the work women do to help make the game a success and introduce a programme of in-stadia activation as well as community and online based activities that have been planned to support the partnership which will be rolled out throughout the season.