TESCO shoppers in Widnes are being encouraged to help an in-store fundraising campaign that supports food allergy research.

The supermarket is working with The Natasha Allergy Research Foundation for the fifth year running, which raises awareness of and supports clinical research into food allergies.

The Natasha Allergy Research Foundation was founded in 2019 by Tanya and Nadim Ednan-Laperouse following the tragic death of their daughter Natasha.

Natasha had a fatal allergic reaction after eating a baguette that contained sesame seeds which were not listed on the packaging.

Now, The Natasha Foundation is committed to raising awareness and funds for research into food allergies.

“We’re thrilled that Tesco is supporting us for the fifth year running,” said Tanya.

“Allergen awareness is so important, and money raised in previous years has helped to fund clinical research exploring the management of food allergies.”

Tesco will be supporting the foundation by contributing 10p from every own brand Free From product that is purchased in stores and online between Monday, April 22 to Sunday, April 28.

Customers will also be given the option to round up their shopping at self-service tills throughout the week.

“The work that Natasha’s Foundation has done to date has been fantastic and we are delighted to be able to support this for a fifth year,” said Oonagh Turnbull, head of health campaigns at Tesco.

“There are now 175 products in our Free From range, from meals and desserts to snacks, all created with great taste but without any of the allergens.

“We welcome any shoppers in Widnes to try these products or kindly round up their shopping at the self-service tills to help raise money for a fantastic cause.”