Lone Paramedic beats £1 million a week campaign to first place on 13 Dec at the Royal College of Physicians London, Paramedic Steve Evans of the North West Ambulance Service NHS Trust, picked up the Top award at the Health Business Awards 2007 in NHS Publicity Campaign Award class. Steve received his award for the Don't Walk Away and Leave a friend to DIE Campaign it is an awareness campaign aimed at young people informing them of the dangers of alcohol and what to do in an emergency situation.

Quote from HB Awards This Campaign has achieved an immense amount of publicity, including coverage on local and National television on an extremely limited budget. For his monumental efforts to raise awareness of a life saving issue Steve has been awarded the first NHS Publicity Campaign Award.

The Health Business Awards aims to recognise the many examples of excellence taking place in the National Health Service. In making these awards, PSE has sought the opions of respected sources in the healthcare sector. The shortlists have been researched and selected using a combination of methods and data from a variety of public and private sector sources, including the Healthcare Commission. We applaud the dedication and hard work of the staff behind all the projects shortlisted in this years awards.

Website www.hbawards.co.uk Photograph is of Steve Evans and Fiona Foster of Tonight with Trevor McDonald at the HB Awards.