THIS Mother's Day, Morrisons stores will open 'Mums-only' checkouts to speed up their shopping trip so they can go home and put their feet up.
Morrisons figures reveal 37 per cent of mums will visit a supermarket on Mother's Day to do the weekly shop.
A fifth of mums say the special day is normally over by 12pm as ‘normal service’ resumes with the average Mother’s Day lasting just over 6 hours.
Morrisons ‘Mums Lanes’ will be dedicated to the town's mums.
Each lane will be staffed by checkout assistants specially selected for their friendliness.
Assistants will offer to scan items at a speed to suit each individual mum - whether they want a relaxed pace and a chat, or a quick checkout as they are in a rush.
They will also will help pack the shopping, should mums wish.
In addition, Morrisons checkout assistants will help entertain the children by asking them to identify different sorts of supermarket products and by inviting them to see how they operate the tills.
More than 30,000 pink Gerbera flowers from Morrisons Flowerworld will also be given to mums as they pass through the checkout on the day.
A spokesman said: “The reality of Mother’s Day is that some mums end up doing lots of chores!
"So, for mums who shop with us on this special day we want to serve them better by creating a ‘Mums' Lane’ checkout.”
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