SUPERMARKET giant Morrisons is today launching a search for the north west’s best food and drink producers.
The retailer, which has a store in Widnes, is inviting suppliers from across the region to pitch for a place on its shelves.
The search means that customers will be able to buy more food from Morrisons that was grown or made in the region.
Lauren Sayward, Morrisons regional manager for the north west said: “Our customers tell us they want to see even more food that is made in the region and that’s why we’re asking the best suppliers to get in touch.”
The supermarket already stocks lots of the foods the north west is famous for - from Lancashire Eccle’s Cakes to local cheeses from Cheshire, Lancashire and the Lake District and ales like Hawkshead Lakeland Gold and Thwaites Wainwright.
Morrisons buyers will invite the best local suppliers to showcase their products at an event in April.
Successful suppliers will then have the opportunity to be listed in Morrisons stores.
Morrisons will also be working with members of the Women’s Institutes, using their local knowledge and expertise to source and select the best suppliers in their area.