A BUSINESS graduate is using his expertise to boost funds at Halton Haven.
James Caza is the new hospice lottery and e-marketing officer.
He is re-vitalising the lottery and has already re-designed the charity’s website.
Former Heath pupil, James, aged 24, of Higher Runcorn, said: “I grew up with the hospice through my family and friends. My girlfriend’s grandparents passed away here.
“People may think it is sad to work in a hospice but it is so positive and welcoming, I love it. It is fun and energetic.
“Our staff provide skilled nursing and medical care in a peaceful and relaxed setting, away from the hustle and bustle of a hospital environment.
“I’ve got a background in web design and media. I’ve always wanted to work in the non-profit sector.”
James wants to make it much easier for people to play the hospice lottery. He is confident he can treble the existing 1,300 players.
He is introducing a direct debit system, new canvassing team, better prizes and wedding favours which include a lottery ticket.
James, who gained a masters degree at Chester University, said: “For every £1 received, 60p is used directly for patient care so players can rest assured their money is being well spent on their own community.
“We want to make former players aware of the lottery again. There is a £1,000 monthly jackpot.
“I’m trying to encourage businesses to offer 10 per cent to anyone who plays the hospice lottery.”
It costs £2.4 million to provide round-the-clock palliative care at the hospice in Barnfield Avenue, Murdishaw, Runcorn.
The charity receives limited statutory funding and has to raise £1.2m through donations and events.
There is no charge to patients using any of the services.
To join the lottery, call 01928 712728 or visit haltonhavenhospice.co.uk to download an application form.