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Runcorn students learn new skills from top music professionals
BUDDING young entrepreneurs discovered how to promote a music festival from a team of professionals.
Year nine students at Runcorn’s Ormiston Bolingbroke Academy mastered new technical and marketing skills at exciting workshops during a media project day.
Top Creamfields and Hed Kandi DJ Andy Daniels, BBC software designer Marc Littlemore, Sony/Evolution videogame designer Matt Southern, Donna Plumbley from 02, and Norma Frice from Mploy shared their expertise.
Pupils were given an insight into what takes place behind the scenes, organising everything and dealing with local community issues.
The students were challenged to create advertising campaigns for the 2014 Creamfields Music Festival.
They also designed apps for smartphones and tablets, created and edited promotional videos, jingles, logos, tickets, flyers and advertising leaflets.
Vice principal Mark Wyss, who co-ordinated ‘Project Creamfields’, said: “Our students enjoyed a wonderful day of creativity and productivity.
“I was thrilled with the determination and enthusiasm that they all displayed. I’m glad I wasn’t on the judging panel as the standard of what our students produced was awesome.
“They were really inspired and motivated by the skills of our guests.
“I’m sure that they now also have a real understanding of how to pursue career ambitions in various areas of the media industry. “This project will hopefully lead to sustainable partnerships and work-related opportunities with the companies involved and we look forward to working with them again very soon.”
Pupils and sixth formers interviewed the guests about career opportunities in various media professions.
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